Testing & Experimentation
Know what works before you make decisions that can be costly.
Most teams ship features and hope for the best. We help you design experiments that give you real answers. Even when traffic is low, data is sparse, or the stakes are too high to guess. A/B tests, multivariate experiments, and statistical rigor that fits your actual situation.
What We Deliver
A/B Testing & Experiment Design
Properly designed experiments with clear hypotheses, correct sample sizes, and statistical tests that actually match your data. No p-hacking, no premature calls.
Small-Sample & Low-Traffic Methods
Bayesian approaches, sequential testing, and multi-armed bandits for when you don't have millions of users. Get reliable signal from the data you actually have.
Experimentation Infrastructure
Feature flags, assignment logic, and event tracking pipelines. We set up the plumbing so your team can run experiments without engineering bottlenecks.
Analysis & Decision Frameworks
Clear reporting on what moved and why. We help you build the discipline of making decisions from evidence, not opinions.